truly meaningful art evokes a feeling, but it shouldn't stop there. it focusses less on capturing specifics like light, composition, or subject, and more on transmitting emotion. emotion derived, bottled, and delivered from a fleeting mōment is nearly the ultimate. however, achieving nearly the ultimate is beyond difficult. and, even more difficult, repeatedly capturing emotion from fleeting moments is highly improbable. finally, discovering emoting mōments with every actuation is close to impossible.
every time i press the shutter button, stroke a brush, or play a beat, i attempt to evoke a feeling in the consumer. if they emote more than they analyze, i've accomplished my goal. if they analyze and walk away before feeling anything at all, i've failed as an artist.
effectively, when the concepts of ma and m u j ō converge with the ethos of mōments discovered and the mission to hunt the quiet, i've captured an emotion and have successfully relayed that emotion to the consumer. beyond that, there's an intangible that i'm striving for. there's a stretch goal that's even more elusive.
as an artist, i believe i'm imbued with a moral imperative to stretch myself to the fringes in search of the elusive. if i stop, my art will paralyze instead of inspire. i will only appeal to the low and middle of human existence :: genericity. and genericity is precisely where art begins to fade and crumble into the overflowing stock piles of tossed-aside content on the domains of the ever-evolving internet and in the tattered pages of old tabloid magazines.
if i'm gifted the ability to even once bottle emotion, and not just transmit it to the viewer but inspire them to progress forward in their life and toward their dreams, then i've managed to capture the elusive, the ultimate, the unicorn. thus, as i unicorn hunting, my ultimate aim is to inspire people to dream, not simply just to feel - though, i'll take the latter when i can get it!